AquaBREG

AquaBREG was already using Dynamics 365 Sales for CRM purposes. However, the existing setup no longer met the day-to-day needs of the sales team. The system provided insufficient support for complex, long-term sales cycles, and collaboration between departments was not running smoothly. This resulted in inefficient processes, limited data consistency, and insufficient visibility into customer relationships.

Infront conducted a thorough analysis of AquaBREG’s existing CRM environment and business processes. Through workshops and interviews with employees from sales, customer service, and management, key pain points were identified. Based on these insights, a reimplementation of Dynamics 365 Sales was proposed and delivered.

The new CRM solution was fully aligned with AquaBREG’s commercial reality:

• Process Optimization: AquaBREG’s commercial processes were mapped out and optimized. As a result, Dynamics 365 Sales was configured to seamlessly support the way AquaBREG operates.
• Extensive Qualification Process: A new qualification process was implemented, using various parameters to determine whether a potential customer’s needs align with the solutions AquaBREG can provide. This process helps the sales team focus on the most promising leads and increase efficiency.
• Enhanced Relationship Management: Given the long sales cycles and the importance of relationship management within AquaBREG, a strong emphasis was placed on building and maintaining customer relationships. The CRM solution now keeps detailed records of customer interactions and interests, making it easier for sales teams to deliver personalized follow-ups and build long-term relationships.

The successful reimplementation provides a solid foundation for further digital evolution. AquaBREG is currently exploring opportunities to integrate marketing functionalities such as campaigns and customer segmentation. In this way, they aim to further strengthen their customer-centric approach and support future growth.