Optimizing partner management and marketing

Ligo Antwerp is an organization that offers tailored courses designed to strengthen the communication, numeracy, and digital skills of adults with low literacy levels. To maximize its social impact, Ligo works closely with an extensive network of external partners.

To optimize these collaborations and streamline internal processes, Ligo Antwerp sought an efficient solution for partner management and communication. The objective of the project was to gain better visibility into all partner relationships, strengthen internal collaboration, and improve communication and follow-up across its partner network.

Ligo Antwerpen

Digitalization for better insights

The goal of the project was to gain greater visibility into partner relationships, strengthen internal collaboration, and improve communication and follow-up across the network.

The challenge

Ligo Antwerp lacked a structured way to manage its network of partners, along with the associated contacts and interactions. As a non-profit organization, it also needed a solution that was free from unnecessary commercial functionalities. There was a clear demand for a centralized system that would promote internal transparency and collaboration while enabling effective tracking and follow-up of partner interactions.

The solution

In close collaboration with Ligo Antwerp, a tailored CRM solution was developed on Microsoft Power Platform. The solution provides a centralized overview of all partners and their interactions, making information accessible across the entire team.

As a result, internal collaboration has improved significantly, while partner follow-up has become more efficient and consistent. The CRM application was designed specifically around Ligo Antwerp’s needs, allowing the organization to centrally manage all relevant partner information without the complexity of features that do not support its non-profit objectives.

Thanks to this solution, Ligo Antwerp has achieved substantial improvements in both internal collaboration and partner management. Infront is proud to contribute to Ligo’s mission and looks forward to the next steps in this valuable partnership.

In an overview

database

Centralized partner database

All partners and their interactions are now centralized and accessible to the entire team, leading to greater transparency.

groups

Enhanced collaboration

Employees can collaborate more quickly and effectively thanks to shared access to up-to-date partner information.

communication

Better communication and follow-up

It has become easier to track communication with partners and organize follow-up.

fast_forward

Personalized marketing

In the next phase, we'll optimize our marketing communications with personalized campaigns and better insights.

Working together

Bring joy and simplicity in your internal collaboration and partner relationships.